Disney’s New “Show Your Disney Side” Campaign

Disney has recently released a new campaign called “Show Your Disney Side.”  The idea is that everyone has a Disney side to them.  It’s the side that appears the moment you set foot into the parks.  But don’t worry! Let’s take it one step further and say that it is a side of you that comes out on a regular basis.  Whether it’s dressing up as your favorite character while going to the parks or using random household objects to make Disney references, we all have a “Disney Side.”  I’m going to go out on a limb here, but I’m sure we all have at least one “dinglehopper” lying around the house.  I also think it’s safe to say that if a handsome stranger ever can into our towers we would knock them out with a frying pan.

There are two commercials out for this campaign that really capture that “Disney Side.” They show adults bringing out their inner child.  It’s really important that as we grow up we don’t lose sight of the child inside of us.  In this day and age, we can get so absorbed in social media, our phones, and work that we forget to have good, old fashioned fun, just like when we were kids.  By showing your “Disney Side,” we can accomplish that.

This is one advertisement for the campaign and parks that is currently playing.


It really captures that element of “you’re never too old for Disney magic.”  The other video has the same idea with a father with his children in a hardware store.  When he passes a welding mask, he brings out his “Disney Side” and plays out his inner Darth Vader.  These are fun advertisements that a lot of people will be able to relate to.  

Now, you can show your “Disney Side” too!  Through social media sites, we are able to upload our videos and pictures of us showing this side.  Instagram, Twitter, Vine, Facebook, and Google+ are websites where you can post your “Disney Side.”  All you have to do is upload your photos and/or videos and hashtag #DisneySide.  On top of these websites, you can also head on over to DisneySide.com and upload your images and videos there as well.   

Now, go on- “show your Disney side.”  Don’t be shy!!



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